Page Not Found
Page not found. Your pixels are in another canvas.
Sitemap
A list of all the posts and pages found on the site. For you robots out there is an XML version available for digesting as well.
Pages
Page not in menu
This is a page not in th emain menu
Posts
Future Blog Post
Published:
This post will show up by default. To disable scheduling of future posts, edit config.yml and set future: false.
Blog Post number 4
Published:
This is a sample blog post. Lorem ipsum I can’t remember the rest of lorem ipsum and don’t have an internet connection right now. Testing testing testing this blog post. Blog posts are cool.
Blog Post number 3
Published:
This is a sample blog post. Lorem ipsum I can’t remember the rest of lorem ipsum and don’t have an internet connection right now. Testing testing testing this blog post. Blog posts are cool.
Blog Post number 2
Published:
This is a sample blog post. Lorem ipsum I can’t remember the rest of lorem ipsum and don’t have an internet connection right now. Testing testing testing this blog post. Blog posts are cool.
Blog Post number 1
Published:
This is a sample blog post. Lorem ipsum I can’t remember the rest of lorem ipsum and don’t have an internet connection right now. Testing testing testing this blog post. Blog posts are cool.
portfolio
Portfolio item number 1
Short description of portfolio item number 1
Portfolio item number 2
Short description of portfolio item number 2
publications
The Value of Platform Endorsement
Published in , 2009
Abstract: Many digital platforms with large product assortments have begun to endorse a selected group of items to facilitate user choice. While it is intuitive that endorsed items may enjoy considerable benefits from increased sales, little is known about the effect of such platform endorsement on unendorsed items and the impact on the platform. Using data from a field experiment conducted on an online freelance platform, we examine the effect of platform endorsement on user search and purchase behavior. We find that platform endorsement leads to an increase in search and purchase not only for endorsed services but also for unendorsed services. We find that this increase in search and purchase is mainly driven by an increase in overall quality perception of the services offered on the platform and less likely driven by attention effect or novelty of the endorsement. We further explore the heterogeneity in the effect of platform endorsement and find that the effect of platform endorsement on purchase is more pronounced for users with a higher propensity to purchase. Our results have implications for platforms on the effectiveness of platform endorsement and for regulators on the fairness concern around platform endorsement.
Influencer Marketing: Content Attributes and Consumer Engagement
Published in , 2010
with Anja Lambrecht
Abstract: The recent growth of influencer marketing industry means brands are becoming more likely to contract with influencers. However, there is little empirical evidence regarding consumer engagement with such sponsored content relative to organic content. We collect a dataset on the content created by 510 Instagram influencers operating across different categories. We use advertising disclosure and supervised learning to identify sponsored posts in the dataset. Leveraging regulatory actions and industry-level advertising trends as instrumental variables, we causally identify consumer engagement, measured by likes, with sponsored content relative to organic content. We find that consumers engage less with sponsored content relative to organic content.
We then examine what characterizes successful influencer content. We rely on previous theory in consumer psychology and argue authenticity of content attenuates the negative effect of advertising on likes. We measure authenticity as congruence of a post with other content shared by the influencer using LDA topic model, influencers propensity to share brand related content, the number of times a brand is mentioned in the post, and advertising disclosure. We find that authenticity of content attenuates the negative effect of advertising on likes. Our findings are relevant for policymakers who are concerned about lack of advertising disclosure in influencer marketing. Our findings can also inform influencers and advertisers on their content creation strategies.
Download here
Conflict event data
Published in , 2015
research
talks
Talk 1 on Relevant Topic in Your Field
Published:
This is a description of your talk, which is a markdown files that can be all markdown-ified like any other post. Yay markdown!
Conference Proceeding talk 3 on Relevant Topic in Your Field
Published:
This is a description of your conference proceedings talk, note the different field in type. You can put anything in this field.
teaching
Teaching experience 1
Undergraduate course, University 1, Department, 2014
This is a description of a teaching experience. You can use markdown like any other post.
Teaching experience 2
Workshop, University 1, Department, 2015
This is a description of a teaching experience. You can use markdown like any other post.